Every evaluation runs through the same weighted framework — tailored to your business type. Hundreds of data points, scored across weighted categories, producing a single composite performance number you can track over time.

The weights are configurable per property. A hotel with a restaurant gets heavier F&B weighting. A retail store with fitting rooms gets more weight on staff interaction. The algorithm adapts — the rigor doesn't.

Category Weights
Guest Room Quality 25%
Reservation & Booking 15%
Check-In Experience 15%
Staff Interaction 15%
Cleanliness & Maintenance 15%
Amenities & F&B 10%
Checkout & Follow-Up 5%
Food Quality 30%
Service & Timing 25%
Reservation & Arrival 15%
Cleanliness & Environment 15%
Beverage & Bar 10%
Staff & Revenue 5%
Staff Interaction 25%
Product & Merchandising 20%
Checkout Experience 15%
Store Cleanliness 15%
Customer Engagement 15%
Store Approach & Entry 10%

How the scoring works

Every evaluation follows the same pipeline. No judgment calls, no subjective opinions — just structured data in, actionable scores out.

01

Data Collection

Evaluator documents every touchpoint during a real visit — every interaction, timestamp, and observation. Hotels, restaurants, and retail each have their own checklist.

02

Scoring

Each data point is scored against our standardized rubric. No room for interpretation — the criteria are binary or scale-based.

03

Weighting

Scores are weighted by category based on your business type and configuration. A restaurant weights food quality highest. A hotel weights room quality. The algorithm adapts.

04

Composite Calculation

Category scores aggregate into a single composite performance number — your BlindSpot Score. Comparable across evaluations and quarters.

05

Benchmarking

Your score is contextualized against industry standards and previous evaluations to identify trajectory and relative positioning.

What your score means

The BlindSpot Score isn't just a number — it maps directly to guest experience quality and revenue performance. Here's how to read it.

90–100 Exceptional

Operating at or above major brand standards. Minor refinements only.

80–89 Strong

Solid performance with specific areas for improvement. Competitive positioning.

70–79 Average

Meets baseline expectations but leaving revenue on the table. Clear action items.

60–69 Below Average

Noticeable gaps in guest experience. Likely reflected in online reviews.

Under 60 Critical

Significant operational issues. Immediate intervention recommended.

Why this approach works

Repeatable

Same framework every time. Your Q1 score and Q4 score are directly comparable. No evaluator bias, no shifting criteria.

Configurable

Category weights adjust to your business type. A fine dining restaurant gets different weighting than a boutique hotel or a retail flagship.

Revenue-Linked

Every gap identified includes a revenue impact estimate. You know what each issue is costing you per month.

Every gap has a dollar value.

Our revenue impact analysis connects evaluation scores directly to your bottom line. Missed upsells, service gaps, and process failures are quantified with monthly dollar estimates.

BlindSpot Reviews revenue opportunity analysis showing process gaps and monthly impact estimates

Want to see the framework applied to your business?

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